01 Aug How Great Leaders Inspire Action
I recently watched the most inspiring TED Talk by Simon Sinek. He uses what he calls the Golden Circle to explain why people are successful. I highly recommend spending 18 minutes of your day watching this. Simon says that people all know What they do, Some know How they do it, but few know Why.
- The goal is not to do business with everybody who needs what you have.
- The goal is to do business with people who believe what you believe.
- People don’t buy what you do, they buy why you do it.
- What you do proves what you believe.
Maybe I’m late to the party and this is old stuff, but it reminded me of Why I wanted to start my own practice and reignited What I do.
Marietta Z. Courtney, CPA, MST
Tax and Accounting Services