Is Your Logo Optimized for Online Profiles?

Since I have been a Leading Lady for WBN I have seen a lot of member logos come across my desk, many come to me correctly formatted for the website, others require some reworking. I am writing this to help you get your logo ready for online profiles, as well as our website.

First, do you have a logo? No, if you have been in business at least a year, you might want to consider getting a logo for your business. Why do you need one? Well, let’s save that for another post.

If you have a logo, what file format is it? If it’s a JPG its most likely RGB (red/green/blue) and a raster file. This file type is ideal for your website and online profiles, but only if it’s in a square format, we’ll get back to that later in this blog. The other file format you might have if you hired a graphic designer to create your logo is an EPS or AI file. These are both high-resolution vector files, and are either CMYK (cyan/magenta/yellow/black) or Pantone colors. The biggest difference in these two file files formats is that a raster file cannot be sized up, unless it was saved as a high-resolution JPG, which is rare, it cannot be used for print. Whereas the vector file can be resized, and saved or exported as most any file format to be used for print or web.

When you want to use your logo for online profiles, you will need your logo resized to fit a square format. Most online social media websites require this format, including our own WBN website. Many of us have horizontal formatted logos, but they cannot be used in this format or else they will get stretched to fit. So, either the logo needs to be pasted onto a square background or reformatted to fit this square format. Lets use my logo as an example:

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Because I have designed logos for corporate clients, I designed two logos for my business. Big businesses usually have at least two versions of their logo, a “positive”, the logo on the left, and a “reverse”, the logo on the right. I personally prefer to use my reverse logo as much as possible, so I chose to convert that logo into a square for my online profiles. Luckily, it’s still legible in this format. But, sometimes a logo is too long, and than it needs to reworked by either stacking the text or placing the symbol, or “mark” on the top of the text to create a stacked logo.

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As you can see, Marietta chose to just use the “mark” in her logo for her profile logo, so it was easy to format her logo for a square format. But, as you can see from the example on the far right, just placing your logo on a square background is not always a good quick fix.

So, my advice is to first try dropping your logo onto a square background, if the type is too small to be read, take a step back from your computer to check, than you need to rework your logo to create a stacked version. And, if you don’t have the resources, or patience to do this yourself it might be time to hire a graphic designer to help. This is something we offer as one of the services of our studio, and the cost is just $25. Just be sure to mention you are a WBN member when you contact me.

Marie Hoyt-Pariury
Pixel Artists Design
mpariury@pixelartists.com
www.pixelartists.com
w 781-355-2160
f 720-247-0227

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