Personal Branding for the Small Business Owner

Where to begin? You have started your own business. You’ve invested in a website to highlight your product or service. You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand?

Personal branding is about identifying and then communicating what makes you unique and relevant and allows you to differentiate yourself to your target audience. For a small business owner, the single most important part of building a personal brand is to be exactly who you are.

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