The Power of the S.W.O.T for Personal, Career and Business Success

I was working recently with a client facilitating a strategic planning session for her organization and after going over the action items we came up against an obstacle that would have prevented her from carrying out one of the action items we had come up with to help her organization. I quickly pointed her to the SWOT analysis we had completed earlier. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a tool designed to help individuals and organizations identify who they are, what they have and where they are so that they can get to where they need to get to.

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