I am often asked (usually by men), “Why a women-only networking group?”
In my mind, I am thinking – “If you have to ask, you just don’t understand”
Studies show that, in most cultures, women do, indeed, network in a different way from men. Women usually have smaller networks and closer relationships with their contacts than men. I’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels. These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.
We simply are able to get to the “Know-Like-Trust” factor that much faster.
I think you might agree that, in general, most women are better listeners than men. You might also agree that there is no better way to get the confidence of a new acquaintance than to show that you are listening and are genuinely interested in what they are saying.
Studies show that, in most cultures, women do, indeed, network in a different way from men. Women usually have smaller networks and closer relationships with their contacts than men.
Naturally, when it comes to social media networking, women are most likely better at it than men. I don’t know about you, but my list of contacts on LinkedIn comprises almost twice as many women as men!
In a women-only setting, we can be fairly certain that we will not be judged by our actions, tone of voice or our discussion of families and children. We can lay aside any perceived (and in many cases, actual) condemnations and get down to business.
It’s crystal clear that utilizing face-to-face networking is one of the most powerful, effective and inexpensive ways to market your business and expand your circle of influence. You have to realize, of course, that it’s not who you speak directly to that matters, it is the people they know! When your contacts share your products, services, qualifications with their contacts, you gain access to a warm audience that you would not have otherwise had access to. In networking, your relationships become your unpaid marketing team as they tell others about you and what you do.
I’m curious – have you had similar experiences with networking groups? I’d love to share your stories.
My current women’s business networking groups:
Contact me to learn more about using your networking groups and social media platforms to increase the reach and revenue of your business.view upcoming women’s business learning opportunities
I call this “Building Your Tribe”
I am honored to have resources to be able to offer a business owner the knowledge, the tools and a support system to grow their business through digital marketing strategy.
Let’s talk about your digital marketing challenges.schedule a digital marketing consultation
My complimentary get-to-know-you 20-minute phone consult will help us get geared up for our first review session.
Submitted by Susan Finn
Susan Finn Online
Helping Small Business Owners Rise Above the Digital Noise